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The term social in regard to media suggests that platforms are user-centric and enable communal activity.

Social media helps the development of online social networks by connecting a user's profile with those of other individuals or groups.

Users create service-specific profiles for the website or app that are designed and maintained by the social media organization.

User-generated content-such as text posts or comments, digital photos or videos, and data generated through all online interactions-is the lifeblood of social media.

Social media are interactive Web 2.0 Internet-based applications.

While challenges to the definition of social media arise due to the variety of stand-alone and built-in social media services currently available, there are some common features: Social media are interactive media technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks.